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I am the owner/developer of a beach resort town. We sell and rent homes for both short and long term stays. In fact, all of the homes are for sale. We basically build each house as a spec home and until they sell, they are rented to vacationers by the weekend or longer. Selling the homes can be a bit of a challenge because in our market, we are quite pricey. For that reason it is very important that our advertising be high impact. A simple 'For Sale' sign will not do. We have chosen to use custom signs to make that dramatic impact.
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